zelin0802 / July 1, 2022

Breitling Unveils New Super Ocean Automatic Watch

As a brand, Breitling is arguably best known for its chronographs. However, the renowned Swiss manufacturer also has a long history in producing dive watches, dating back to 1957. The latest addition to the Superocean, Breitling’s collection dedicated to divers, draws from the highly sought-after Breitling Superocean slow-motion diving chronographs produced in the 1960s and 1970s in a variety of sizes, colours and materials aesthetic inspiration. Although the original model was specifically designed for scuba diving,

The new Breitling SuperOcean Automatic collection is available in 36mm, 42mm, 44mm and 46mm case sizes, while material options include stainless steel, two-tone (steel and 18k red gold) and available in 42mm and Breitling representations The 44mm model is highly resistant to corrosion while still being able to develop a unique and subtle sheen. As they are part of the larger Superocean collection, all new models feature rotating chronograph bezels with scratch- and fade-resistant ceramic inserts. The 36mm, 42mm and 44mm models feature a standard unidirectional rotating bezel, while the 46mm version features a bidirectional bezel including a patented locking mechanism. On all new Breitling Superocean automatics,

Available in a number of different colours depending on the watch’s case size, the dial of the new Breitling Superocean Automatic is where the retro slow-motion influence immediately manifests. Like the original model, the dial is surrounded by a high-contrast ring that contains the minute track, while the face of the dial is adorned with chunky square and rectangular hour markers. The original Slow Motion’s distinctive square minute hand also returns, with the seconds hand receiving a coloured circular tip as a subtle nod to the “dot” – a circular window that appears on the original Breitling Slow Motion dial depending on whether the chronograph is running, paused or Stop showing models in different colors. Also, as you would expect from a proper dive watch,

The biggest difference between the vintage Breitling fake slow-motion models and the new Superocean automatic is their function. The original version was a chronograph modified to feature a centrally mounted chronograph hand that measured minutes rather than seconds (hence its “slow-motion” moniker), while the latest addition to the Superocean series is a traditional three-piece. Needle Watches. Regardless of case size or metal choice, all new Breitling Superocean Automatic models are powered by the Calibre 17, a version of the brand’s reliable and ubiquitous ETA 2824-2. Like most movements featuring this famous ETA design, the Breitling Calibre 17 runs at 28,800vph and offers users a fairly standard 38-hour power reserve. With this in mind, while the Breitling Cal. 17 is used to drive the many different models in the brand’s current production range, the version fitted to the new Superocean Automatic watch is the dateless variant, as all new models offer a symmetrical time-only display.

In terms of dial colors and strap options, the new Breitling SuperOcean Automatic is available in a variety of different colors, with a choice of rubber straps or three-link metal bracelets. Both the strap and bracelet options feature a folding clasp with 15mm of fine adjustment, allowing it to slip over the sleeves of hazmat suits and wetsuits. With this in mind, not all options are available for every different case size and material option. For example, dial colors include black, blue, green, turquoise, brown, silver, white and orange. However, you’ll only find an orange dial on the smallest 36mm model, and on the limited edition of the 42mm Superocean Automatic, made in collaboration with professional surfer Kelly Slater, it features A green rubber strap pays homage to the watch that my late father used to wear when he was growing up and learning to surf. Likewise, the bronze model is only available with a rubber strap, while the two-tone model is only produced in 42mm, with the option of a black dial and bezel.

While much of Breitling’s heritage is associated with pilots’ watches and the world of aviation, its Superocean diver’s Online fake watch collection has been around since 1957 and offers a variety of unique designs that Breitling has increasingly sought inspiration in recent years. The new Breitling Superocean Automatic takes the unique aesthetic of the original slow-motion diving chronograph and reimagines it in a practical and versatile form, with enough colors, materials and case sizes to suit everyone’s personal taste and preferences.

zelin0802 / June 22, 2022

Lightweight luxury by Richard Mille

How does a company that was obscure just 20 years ago find itself brushing aside brands worth six or seven figures?

We might see it as one of watchmaking’s quickest success stories at the turn of the millennium. Twenty years ago, a completely unknown name, unusual top replica watch styles, high prices, disruptive marketing and revolutionary materials came together to create a business that made sense in both watchmaking and marketing , which requires a lot of courage.

Moving beyond the media hype to build a lasting watchmaking business can be a challenge for any up-and-coming brand. It’s hard to bring historic names like Czapek, Louis Moinet or Charles Girardier back to life. It’s harder to start from scratch – having to literally justify everything, including your own, without the benefits of past outstanding surnames.

Not for the faint of heart
Richard Mille fake has succeeded in doing this, taking an unusual approach and taking the watchmaking world by storm with unforeseen technology, design and radical spirit. It’s worth recalling that twenty years ago, when a magazine received an ad for Richard Mille, the advertising department would always call the brand to point out the price next to the picture of the watch, which was unthinkable at the time. This is naturally considered a bug. Not like this: it’s just Richard Mille’s way of brazenly declaring that buying a piece from him will cost you at least €100,000. This is how he left his mark.

lighter means stronger
The second fundamental disruption has to do with the weight of the watch. Until the early 2000s, the strength of a watch was proportional to its weight. The heavier and more imposing it is, the more solid and solid it exudes. Richard Mille strives to achieve the exact opposite: minimum weight and maximum strength. It’s a real paradigm shift that overturns an almost instinctive belief by proving that a 60-gram tourbillon is not as simple as a 300-gram tourbillon – it’s actually more powerful.

material competition
The third fundamental disruption is closely related to the first and involves innovative materials. At a time when watchmaking embraced silicon hairsprings wholeheartedly (at the expense of some extremely expensive fundamental research by Patek Philippe, Athens and the Swatch Group), Richard Mille focused primarily on the materials used to make the case: titanium, carbon steel , TPT quartz and graphene. All of these were previously unknown in the industry, or at best rarely used. This opened up a huge marketing opportunity for Richard Mille, as well as an opportunity to set prices that defied all reason. It’s a risky move – but it’s just a ticket for collectors who have only a little reason to consider when they decide to buy from this completely unknown young brand.

Rugged Haute Horlogerie
A fourth fundamental subversion has to do with movement design: specifically, the integration of previously considered highly fragile complications, such as tourbillons, into sports watches designed to withstand any and all shocks, especially any acceleration . Twenty years ago, in an unforgettable moment at his retailer, Richard Mille angrily threw one of his own tourbillons to the ground to prove it could withstand absolutely anything. The retailer in question picked up the watch in disbelief – finding that Miller was right.

very close circle of friends
The fifth and final fundamental disruption has to do with marketing. Richard Mille didn’t just invite athletes to wear his watches; he involved them in the design process. Rafael Nadal has been known to break countless tourbillons before the watchmaker managed to come up with a piece that was nearly indestructible. Pablo Mac Donough is another such athlete. What’s more, these partnerships are not limited to working on the technical aspects of each model: Richard Mille is also notable for the long-standing personal relationship he maintains with each ambassador. While he occasionally seeks out some partners in a more opportunistic way, most of them are indeed part of his close circle of friends – thus explaining why the brand has been particularly active in motorsport, and for decades, Richard Richard Mille has been involved. Perhaps it’s no coincidence that the company’s new Paris base is near the headquarters of the French Motorsport Federation.

Today, the brand has become an important part of the haute horlogerie industry. Richard Mille and his lifelong friend and colleague Dominique Guénat own the same stake. One in Paris, the other in Les Breleux; one oversees management and marketing, the other a wizard of sophistication and materials: they are inseparable.

Their descendants seem to be equally inseparable. The two founding partners are now 70, which is the age at which they announced they would start handing over things; in fact, that’s what they’re doing now. Their three children are now leading the brand’s operations, working together in Switzerland and France, just like their parents, with Mille’s backing – and still keeping a close eye – eyes. luxury Richard Mille and Dominique Guénat may be leaving their management positions, but they remain on the board for now.