Audemars Piguet

zelin0802 / September 16, 2022

Royal Oak: From Iconoclast to Icon

“The Beauty of the Royal Oak: From Anti-Idol to Icon is embodied in the seamless harmony between the book’s modernity and the historical richness of its content.

Swiss haute horlogerie maker Audemars Piguet and luxury publisher Assouline are celebrating the Royal Oak’s 50th anniversary with a monograph titled The Royal Oak: From Iconoclast to Icon. Written by award-winning cultural journalist and former deputy editor of GQ UK, Bill Prince, this book presents the history of the Royal Oak from a wider cultural perspective while revealing the Audemars Piguet legacy New archival material discovered by the department and friends of the long-standing brand of exclusive testimony. A vivid narrative text illustrates the evolution of this seminal timepiece beloved by innovative fashion leaders and influential celebrities around the world with images from 6 years of groundbreaking art, architecture, fashion, music and cultural history Echoes.

A new cultural interpretation of the Royal Oak heritage
Royal Oak: From Iconoclast to Icon looks back on how the Royal Oak caused a sensation when it was released in 1972, with its hand-crafted stainless steel armour encasing the thinnest self-winding mechanical movement at the time, and a worldwide success in the decades that followed. Shine inside. For the first time, steel was given the same status as gold. Inspired by the profound cultural, artistic and industrial changes of the 1960s and early 1970s, this forward-looking timepiece heralded a more active and casual lifestyle, while heralding a new high-end system that combined sport and refinement. The beginning of the era. cheap watches for sale

Although the Royal Oak was distinctive in its inception, it soon found an audience among free-spirited young people who recognized this watch as a bold blend of technological advancement and ancestral craftsmanship. Since then, the Royal Oak has been a canvas for innovation, communicating with art, music, architecture and movement. Today, as a cultural artifact that transcends watchmaking, the Royal Oak is a timeless object in this outdated world, embodying the creative freedom and youthful spirit of those who contributed to writing its story. To advance the Royal Oak’s unique cultural journey, Bill Prince also speaks for what he calls the “Royal Oak Generation,” a group of watch connoisseurs who have matured since the watch’s launch, and whose achievements reflect the inspiration that inspired it. global cultural movement.

The meeting of two pioneering brands
For this ambitious project, Audemars Piguet cheap partnered with luxury publishing house Assouline. Royal Oak: From Iconoclast to Icon reflects the two brands’ uncompromising blend of tradition and innovation, as well as their passionate dedication to craftsmanship, precision and excellence. Both entities use it as a cultural reference and a timeless design object made in the image of the Royal Oak, a testament to their joint efforts to create lasting cultural artefacts to be passed down from generation to generation.

FILED UNDER : Audemars Piguet


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